Al Asmakh Real Estate — Nov–Dec 2025 Advertising Plan
Fill vacancies by converting qualified leads into executed leases.
~2,100+ leads → ~21 deals (~1% CVR).
The Investment
Budget Allocation (per month)
Channel split and B2C/B2B distribution
Meta (FB/IG) (30%) - QAR 21,000
Primary B2C acquisition; Lead Ads and WhatsApp.
Google Ads (30%) - QAR 21,000
High-intent Search, Performance Max, YouTube.
TikTok (23%) - QAR 16,000
Short-form hooks for discovery.
Snapchat (14%) - QAR 10,000
Story video & collections by unit type.
Email (3%) - QAR 2,000
Nurture sequences, confirmations, calendar CTAs.
B2C - QAR 56,000
Residential portfolio with area stacks.
B2B - QAR 14,000
Bu Fesseela warehousing demand.
QAR 10,000 within B2C budgets; CPM guardrail: QAR 1.8–2.3.
The Who & Where
Audience & Geography
Who we target and where
Expats, young professionals, and families (25-50). Seeking modern amenities and convenient locations.
Business owners, operations managers, and logistics coordinators (10-500 staff). Focused on strategic location and scalability.
Targeting high-demand residential and commercial zones in and around Doha, with a nationwide reach for brand awareness.
The Content
Creative & Ad Types
What runs on each platform
Top of Funnel
Awareness Layer (B2C Only)
Build reach efficiently; seed warm audiences
Reach
Views
Engagers
Leads
Objective & Formats
Use efficient, high-reach formats to build a large pool of users who have shown interest in our properties.
Targeting Approach
Broad targeting based on demographics and interests related to lifestyle, expats, and luxury goods.
Performance Guardrails
QAR 1.8–2.3
>15%
< 3 per 7 days
Handoff to Conversion
Engaged users (video viewers, page visitors) are added to retargeting pools for conversion campaigns.
The Potential Reach
Awareness Forecast (Brand Views from QAR 10,000)
B2C Awareness only (Meta, YouTube, TikTok) • CPM QAR 1.8–2.3
0.00M
at CPM QAR 2.30
0.00M
at CPM QAR 1.80
Expected Range: ~4.35M – 5.56M brand views
Impressions are gross (non-deduped) and represent total brand views across platforms.
The Conversion Surface
360° Online Tour Landing Pages
Experience first; conversion follows
Purpose
Provide an immersive, self-guided tour experience to qualify and engage high-intent prospects before they even book a viewing.
Applies To
All priority B2C properties and Bu Fesseela warehouses.
Page Structure
Quick Facts
Unit types, sizes, prices, and key amenities.
Trust Signals
Badges, testimonials, and area highlights.
Dual CTAs
Clear 'Book a Viewing' and 'WhatsApp Chat' options.
New Engagement Tactic
Invite-Only Virtual Tours
Promote premier vacant units with immersive tours
Creative focuses on: “Creative focuses on 'Step Inside Your Next Home' or 'Explore From Anywhere' messaging.”
Platform Strategy
Ads controlling in meta
Per-area capture with WhatsApp and Lead Ads
- Run Click-to-WhatsApp & Lead Ads for all priority areas.
- Layer 'Take a Tour' ad sets to warm up audiences.
- Daily bid and creative optimizations.
- Double-down on the top-performing objective (WA or Lead) per area.
- Intensify retargeting based on November engagers.
- Introduce urgency messaging for year-end.
Always-On Engine: Al Sadd runs continuously as a baseline lead generation engine.
The Follow-up
Retargeting
Precision warming and creative follow-ups
Audience Sources
High-Intent Audience
Combined segment of engaged users ready for conversion-focused messaging.
Retargeting Messaging
Activation Surfaces
Retargeting executed only on Meta & Google (YouTube/Display/Search lists).
Direct Engagement
WhatsApp Broadcasts
Keep the pipe warm
Al Asmakh Real Estate
Online
✨ Weekly Spotlight: Stunning 2-bedroom units now available at The Pearl. Explore available layouts and book your viewing before they're gone!
11:30 AM
Cadence & Themes
Weekly highlights & 'Move in before 2026' urgency.
Role in Funnel
Nurture unconverted leads and reactivate old inquiries with rich cards and quick replies.
Commercial Strategy
B2B Outbound — Apollo.io + Google Business
Create meetings; convert with tours & proposals
Prospect List
Sequencing
Meeting
Tour
Proposal
Key Assets
Bu Fesseela 360° walkthrough, spec sheets, and rate cards.
The Narrative
Ad Creatives
Core ads for B2C & B2B lead generation
Meta & Google
Your Luxury Waterfront Life Awaits.
- Unparalleled marina views.
- Exclusive, world-class amenities.
Meta & Google
Live Above the City in West Bay.
- Stunning skyline views.
- Perfect for professionals & executives.
Meta & Snapchat
The Heart of the Action in Al Sadd.
- Vibrant, connected community.
- Ideal for families and city lovers.
Meta, Google, TikTok, Snapchat
Get up to 3 Months Free Rent!
- For 1 & 2-year leases.
- Offer ends Dec 31st. Act now!
Google & Meta
Scalable Warehouse Solutions.
- Strategic location for logistics.
- Flexible terms for growing businesses.
Corporate Housing Solutions in Mesaimeer.
- Bulk leasing options available.
- Streamlined process for HR managers.
High-Impact Creatives
Creative Matrix: Asset Promotion
Driving engagement with high-value content
Meta & Google (Carousel Ads)
Carousel ads showcasing multiple high-quality images of the best available units, with each card linking to the immersive 360° tour.
Meta Click-to-WhatsApp
trevio.ai says:
"Hi! I can find your perfect Doha home in seconds. What's your budget?"Ad creative that prompts users to chat with an AI assistant (trevio.ai) on WhatsApp to instantly find available units across Doha, capturing leads in a conversational context.
The Numbers
Detailed Ad Spend
Proposed monthly budget allocation by ad creative
| Campaign | Monthly | Daily |
|---|---|---|
B2C Brand Awareness Meta YouTube TikTok | QAR 10,000 | QAR 333 |
B2C: The Pearl Ads Meta Google | QAR 8,000 | QAR 267 |
B2C: West Bay Ads Meta Google | QAR 5,000 | QAR 167 |
B2C: Al Sadd Ads Meta Snapchat | QAR 5,000 | QAR 167 |
B2C: Mesaimeer City Offer Ad Meta Google TikTok Snapchat | QAR 6,000 | QAR 200 |
AI WhatsApp Campaign (Doha-wide) Meta | QAR 7,000 | QAR 233 |
Virtual Tour Ads Meta Google | QAR 5,000 | QAR 167 |
Retargeting (B2C) Meta Google | QAR 10,000 | QAR 333 |
| Total | QAR 56,000 | QAR 1867 |
| Campaign | Monthly | Daily |
|---|---|---|
B2B: Bu Fesseela Warehouses Google Meta | QAR 10,000 | QAR 333 |
B2B: Mesaimeer City Corporate Google | QAR 4,000 | QAR 133 |
| Total | QAR 14,000 | QAR 467 |
Performance Framework
Measurement & Decision Rules
What we track and how we act
IF a campaign's CPL is > QAR 25 for >14 days...
THEN reallocate budget to winning campaigns.
IF 'Take a Tour' CTR is high but viewings are low...
THEN add a stronger CTA on the 360° page.
Continuous Improvement
Optimization Loop (Weekly Rhythm)
Inputs → Decisions → Changes
- Platform Data
- Leasing Team Feedback
- Budget Shifts
- Creative Swaps
- Audience Pauses
- Update Campaigns
- Brief Creative
The Roadmap
Timeline (Nov–Dec 2025)
What happens when
November
December
360° Pages Live
Nov 3
Meta/Google Campaigns Start
Nov 3
First Performance Review
Nov 15
YouTube Awareness Push
Nov 10
Retargeting Intensifies
Dec 1
Qatar National Day Push
Dec 15
Year-End Urgency Messaging
Dec 20
Final Q4 Report
Jan 5